Add Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas luxury jets are luring buyers with their sleek shapes, plush cabins - and significantly, their use of [alternative fuels](https://forest500.org/rankings/companies/mission-newenergy-limited).<br>
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<br>Fuel manufacturers and jetmakers are keen to showcase unique forms of aviation fuel deemed less damaging to the climate, from used cooking oil to the noticeably less glamorous meat waste.<br>
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<br>Business jet operators, like airline companies, have bowed to ecological pressure on air travel and committed to halving carbon [emissions](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) by 2050 compared to 2005.<br>
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<br>Their hope is that embracing renewable fuel to curb emissions could make service jets more appealing to environmentally mindful buyers - particularly corporations dealing with questions over sustainability from shareholders or [green project](https://stocktwits.com/symbol/MNEL) groups.<br>
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<br>The [availability](https://stocktwits.com/symbol/MNEL) of less [polluting private](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) jets might likewise spare the abundant and famous the negative promotion [experienced](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) by Britain's Prince Harry and his other half Meghan over a recent private jet trip to southern France.<br>
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br>
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<br>The latest waste-based fuels include "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, [primary commercial](https://www.crunchbase.com/organization/mission-newenergy) officer of Boston-based [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) producer World Energy, which [produces fuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) from meat waste used by Gulfstream.<br>
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<br>"All of our product is inedible."<br>
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<br>A few of the other 79 on screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes [anticipated](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) to be pumped at the program.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of total annual carbon emissions globally, but can give off, on average, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter [firm Victor](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).<br>
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<br>[Prince Harry](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) has protected his periodic use of personal jets to ensure his [household's](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) safety, and has actually said that on the rare events he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers say incidents such as the furore over his itinerary have actually added fresh challenges for an industry currently striving to validate its contribution to cutting corporate costs.<br>
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<br>"Incidents of flight shaming including using private jets are unfortunate when you think about that our market has actually delivered fuel effectiveness improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br>
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<br>Bombardier thinks increased sustainable fuel usage will help the market make [inroads](https://www.businessnews.com.au/Company/Mission-NewEnergy) with [corporations](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) and rich purchasers. According to industry data, billionaires only have a 19% company jet ownership rate.<br>
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<br>But even an image remodeling - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to aircrafts - is unlikely to [satisfy](https://www.zoominfo.com/c/mission-newenergy/346542889) all critics at the Oct 22-24 high-end jet event.<br>
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<br>Environmentalists and some analysts remain doubtful that biojetfuels, typically blended 50-50 with kerosene, will make a considerable effect on public understandings about luxury travel.<br>
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<br>"No amount of [Jatropha](https://pitchbook.com/profiles/company/51278-86) or Brazil-nut fuel can make company jets look eco-friendly," said air travel analyst Richard Aboulafia.<br>
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<br>Demand from service jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) at its California plant, might expand production as much as 150 million gallons by 2022.<br>
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<br>Corporate charter companies and consultants are likewise seeing more interest from customers who want to purchase carbon [credits](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) to offset emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a corporate jet usage study his company just recently completed for a [Fortune](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) 500 company.<br>
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<br>"At the end of the day, I think that rate, expense per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I think individuals are ending up being more knowledgeable about the sustainability of operations and how it affects the world." ([Reporting](https://pitchbook.com/profiles/company/51278-86) By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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